A lot of yoga teachers sell class packs—like 4 or 10-class passes—because it seems like an easy way to bring in students. But here’s the problem: class packs mean unpredictable income and students who come and go. A better option? Memberships with auto-renewal.
Class Packs vs. Memberships: A Quick Comparison
Let’s break it down:
- Class Pack: Say you sell a 4-class pack for €50, valid for 6 weeks. If a student buys one regularly, that’s around €33/month in revenue.
- Membership: Instead, offer a €45/month membership for 4 classes per month (same deal, just auto-renewing). Now, the student keeps paying monthly, bringing in €90 over 2 months instead of €50—an 80% boost in revenue!
Why Memberships Are a Game Changer
- Steady Income – No more waiting for students to buy another pack. Auto-renewal means predictable cash flow.
- More Committed Students – When students have class packs, they often wait until the last minute to use them. With a membership, they show up more consistently.
- Less Admin Work – No need to track expiring packs or remind students to buy more. Everything runs on autopilot.
- Stronger Community – Regular students feel more connected, making them more likely to stick around long-term.
How to Make the Switch
If you’re still offering class packs, try introducing a membership option. Start simple—offer a 4-class/month membership at a slightly higher price than your pack—and let students know how it makes their lives easier (and keeps them motivated!).
Switching to memberships isn’t just good for business—it helps your students build a lasting practice. Ready to give it a try?
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